ExchangeWire: Data-Driven Advertising and Marketing Technology
网页ExchangeWire on the Rise and Fall of Oracle’s Ad Business, Prime Video’s Partnership with Odeon and Copilot’s New Payment Plan for Publishers. On this ExchangeWire team episode of the MadTech Podcast, COO Lindsay Rowntree is joined by CEO Rachel Smith and Research Lead Mat Broughton to discuss the latest in media, marketing and ad tech ...
US Department of Justice v. Google - exchangewire.com
网页1 天前 · by ExchangeWire PressBox on 10th Oct 2024 in News. Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the Special Investigative Report: U.S. DOJ vs. Google 2024, analysing Google AdExchange’s global market share of open programmatic web ad ...
What's Driving The Future of Retail? - ExchangeWire.com
网页1 天前 · The future of e-commerce will rely heavily on merging entertainment and commerce. As platforms like TikTok, Instagram, Snapchat, and Pinterest experiment with shoppable formats, entertainment will drive product discovery. Creators will become the new brand advocates, influencing purchasing decisions through their established communities.
ExchangeWire Industry Review 2024: An Era-Defining Year
网页2024年1月19日 · ExchangeWire’s annual state-of-the-industry report is back and bigger than ever for 2024. 2024 has the potential to be pivotal for the entire media ecosystem. In ExchangeWire’s Industry Review 2024, a range of industry-leading agencies, publishers, and brands share their views on the direction the market is heading over the next 12 months.
Industry Review 2024: All You Need To Know - ExchangeWire
网页by John Still on 11th Sep 2023 in News. ExchangeWire’s Industry Review will be published in January 2024, as we look at the top trends for an era-defining year. Industry Review is back. These are the eight key pillars that will define media, marketing, and commerce in 2024, globally. We’re setting out the trends that we see, and the hurdles ...
The ExchangeWire Media Pulse: H1 2024 - ExchangeWire.com
网页by Mathew Broughton on 7th Aug 2024 in Reports. The start of 2024 was truly a whirlwind. From legal spats between publishers and big tech over AI, to the return of big-ticket investment in the ad tech industry, and of course Google delaying cookie deprecation (only to reverse track in July and decide against outright cookie deprecation).
GeoEdge & EX.CO Partner to Secure a Malvertising-Free Video Ad ...
网页2 天之前 · EX.CO, the publisher video platform powering successful video strategies for the world’s leading media groups, has partnered with GeoEdge, the global innovator of ad quality and user protection solutions. This collaboration marks an advancement in ad security for EX.CO’s publisher network, ensuring an immersive video experience that ...
ExchangeWire Investment Report - Q1 2021
网页2021年5月17日 · EMEA-based companies garnered close to one-fifth of investment receipts in Q1 2021, USD$4.4bn at an average transaction value of USD$163m, as innovations in the market driven by long-term exposure to privacy regulations piqued the interest of investors. By contrast, funding of APAC-based firms, at …
ExchangeWire’s 2023 predictions - ExchangeWire.com
网页2022年12月5日 · ExchangeWire’s 2023 predictions. by John Still on 5th Dec 2022 in News. December is here, and it’s traditional at this time of year to start looking ahead, thinking about what’s set to characterise the coming 12 months, making plans, and allotting budgets. Starting Monday 5th December, we’ll be running our annual predictions pieces.
ExchangeWire Industry Review 2023 - ExchangeWire.com
网页2023年5月25日 · Following a post pandemic year of recovery and transition, standardisation, privacy, and an increased focus on environmental impact are all making headlines this year.